Our Story

Subscription Billing Hub started in 2018 when our founders, Maya Chen and Alex Rivera, were running a small SaaS company. They spent more time reconciling failed payments and explaining churn to investors than building their product. Existing billing tools were either too basic or too complex, and none gave them a clear view of why customers left. They built a simple dashboard for their own use, and other founders asked for it. That side project became Subscription Billing Hub.

What We Do

We help subscription businesses understand and improve their revenue. Our platform connects to your payment processor and subscription management system, then surfaces the metrics that matter: churn, expansion, contraction, and recovery. We don't process payments ourselves; we make the data from your existing tools usable. Our customers use us to answer questions like "Which plan has the highest involuntary churn?" or "How much revenue did we recover from dunning last month?"

Our Mission

We exist to make subscription revenue transparent and actionable. Too many companies operate on guesswork, and we want to change that by giving every team—from finance to product—access to the same reliable numbers.

Our Values

• Clarity over complexity: We believe in simple, explainable metrics. If a number can't be understood by a non-analyst, we rethink it.
• Customer partnership: Our roadmap is shaped by conversations with customers. We regularly ship features requested by users, like the cohort analysis view added in 2023.
• Data privacy first: We never sell or share customer data. All data is encrypted in transit and at rest, and we undergo annual SOC 2 audits.
• Honest communication: We publish our uptime and incident reports publicly, and we don't hide behind marketing speak.

Our Team

We're a remote team of 25, based across the US and Europe. Our leadership has over 40 years of combined experience in subscription businesses and data analytics. Maya Chen, CEO, previously led product at a fintech startup; Alex Rivera, CTO, built data pipelines at a major cloud provider. The rest of the team includes engineers, data scientists, and customer success specialists who have worked at companies like Stripe, Zuora, and ChartMogul.

Why Trust Us

We're not a black box. We show our work: every metric has a clear definition and calculation method documented in our help center. We're transparent about our limitations—for example, we don't yet support usage-based billing models, but it's on our roadmap for 2025. Our customers include over 500 subscription businesses, from seed-stage startups to public companies, and we maintain a 4.8/5 rating on G2 based on 200+ reviews.

Our Commitment

We're committed to helping you grow sustainably. Whether you're troubleshooting a spike in churn or preparing a board deck, we're here to provide the numbers and the context you need. Reach out to our team anytime—we're real people who care about your success.